it doesn't include specific actions for endangered species

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Most of those places are in the Caatinga, a tropical dry forest that's the least protected ecosystem in Brazil and home to you guessed it, Fuleco. Vulnerable to hunting and habitat loss (deforestation and agriculture have decreased its habitat to just half of what it once was), this iconic three-banded armadillo needs a win. And according to a study by researchers from Brazil and Mexico, FIFA could do one of three things to make their mascot be a winner this tournament season: fund national, state, and municipal parks, designate new protected areas in the Caatinga, and fast-track conservation plans for the species."The Caatinga is a uniquely Brazilian ecosystem. By acting boldly and swiftly, FIFA and the Brazilian government could help save the Brazilian three-banded armadillo and protect thousands of hectares of its habitat," says Enrico Bernard, one of the authors based at the Federal University of Pernambuco. "That would cheap fifa coins be the best goal scored this Cup.".The Brazilian Environment Ministry invited more than 30 scientists to the reserve of Serra das Almas earlier this month to come up with a conservation plan for the three-banded armadillo, but hasn't yet responded directly the scientists making the demands to the Brazilian government and FIFA, the BBC reports. It's good step, says Rodrigo Castro of the Caatinga Association, an NGO that has worked for the protection of the species for more than 10 years, but it'll take more work to actually see results. Their hope is to see more conserved land and higher armadillo populations in five years.OK, OK, but why would anyone expect FIFA to pour money into conservation efforts for the armadillo? It does have a sustainability strategy, but it doesn't include specific actions for endangered species. Instead, a FIFA spokesman says that the mascot "has helped to raise awareness in Brazil around the three-banded armadillo and its status as a vulnerable species." Sure, soccer fans may be aware that an armadillo is the World Cup's mascot, but that knowledge isn't exactly going to make conservationists yell, "GOOOOOOOOAAAAAAAAAAAAALLLLLL.".Symbols can be valuable tools, but when Fuleco is facing a sudden death match against habitat loss--in a region with a deforestation rate of 0.7 percent a year, one of the highest in the world--money talks. And this mascot--appearing on t-shirts, posters, jackets, hats, balls, and shin guards everywhere--is helping FIFA bring in big bucks. The World Cup organizers will make millions on Fuleco merchandise. Surely they could throw a few back to tuta bola.These are precious days precious in Colombia, where hope and glory at the FIFA World Cup are transforming national identity. You can't help but notice the combination of passion, patriotism and "team spirit" that bonds people to each other.