T-Mobile reported its earnings for the previous quarter early this morning, and the dump of information included electronic book reader one, somewhat troubling statistic: the cellphone carrier actually lost customers last fall—the only one of the four major providers to do so. Why are T-Mobile's customers seemingly in such a hurry to ditch the service for its wholesale ebook reader?
In an absolute sense, the number of customers lost wasn't huge: Last quarter T-Mobile's net customer losses best ebook reader
were 23,000, compared with a total customer base of 33.73 million. However, looking at contract customers only—the ones signing those coveted two-year agreements—the net loss was 318,000. Ruf's right that T-Mobile has been growing its smartphone customers—it added over a million in the fourth quarter. But smartphone owners account for just 24 percent of T-Mobile's customers. Clearly, much eBook Reader review
of its business still relies on lower-end services such as feature phones and prepaid plans, and that part of the economy hasn't been faring so well.
It wasn't all bad news for T-Mobile, though; the company's average revenue per customer grew over 25 percent from the previous year, the largest year-over-year increase among the major providers. The jump text reader seems to indicate that T-Mobile's overall strategy is working: to transition itself from a lower-tier, value-based company to a higher-positioned carrier with Starzmart a respectable network and attractive wholesale electronic gadgets smartphones. But the downside could be fewer customers overall.
electronic book reader Losing Customers?
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