Last week the designers filed a countersuit
Posted: Mon May 23, 2016 9:35 pm
The suit sought an injunction requiring that the designers turn over all confidential information, refrain from publicly associating with Adidas, and refrain from designing any footwear, whether Nike Free 5.0 Dame for Adidas or independent projects. The day after Nike filed, it won a temporary restraining Nike Air Max 90 Dame order against the designers.
Shots continue to be fired from both sides. Last week the designers filed a countersuit against Nike denying all allegations and accusing the company of breaching their privacy. Nike corporate culture, the filing said, was “stifling their creativity,” and they, “along with many of their design co-workers, were alarmed about the culture of distrust and intimidation” that exists between Nike executives and creatives.Still, Nike is now on the defensive on three fronts—and the ugly battle with Dekovic, Miner, and Dolce has shown some chinks in its armor. The threat isn’t so much to its present market share, but to the market share it wants to have years from now.
Well, that’s certainly got to hurt. Under Armour was just gaining ground in the US sportswear market, overtaking Adidas for the second most profitable company www.badrreizen.nl after Nike, but the big bad Beaverton-based company just swiped away UA’s top designer, NiceKicks reports.
Dave Dombrow served as Senior Vice President of Design at Under Armour, where he has been since 2010. Dombrow was instrumental in designing Stephen Curry’s signature sneakers, which have been by far Under Armour’s most valuable sneaker. Curry is so widely beloved that his sneaker is expected to do more in sales than any other shoe in 2016, according to Quartz.
Shots continue to be fired from both sides. Last week the designers filed a countersuit against Nike denying all allegations and accusing the company of breaching their privacy. Nike corporate culture, the filing said, was “stifling their creativity,” and they, “along with many of their design co-workers, were alarmed about the culture of distrust and intimidation” that exists between Nike executives and creatives.Still, Nike is now on the defensive on three fronts—and the ugly battle with Dekovic, Miner, and Dolce has shown some chinks in its armor. The threat isn’t so much to its present market share, but to the market share it wants to have years from now.
Well, that’s certainly got to hurt. Under Armour was just gaining ground in the US sportswear market, overtaking Adidas for the second most profitable company www.badrreizen.nl after Nike, but the big bad Beaverton-based company just swiped away UA’s top designer, NiceKicks reports.
Dave Dombrow served as Senior Vice President of Design at Under Armour, where he has been since 2010. Dombrow was instrumental in designing Stephen Curry’s signature sneakers, which have been by far Under Armour’s most valuable sneaker. Curry is so widely beloved that his sneaker is expected to do more in sales than any other shoe in 2016, according to Quartz.