Ding: per capita consumption below the free online game Rune

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Netease (NasdaqGS: NTES) CEO Ding Lei this morning in the second quarter earnings conference call, said, 'Runescape' (hereinafter referred to as 'Runescape') is a game time charges, ARPU value (average revenue per user) is lower than the game props charges (free game), runescape gold for sale but Netease is expected of Warcraft products and services allow players satisfied. Ding said that the per capita consumption is lower than the other Warcraft games for free Warcraft Ding in response to an analyst on the proportion of new and old players and expect the ARPU of question, he said Runescape is currently still in closed beta period, all players are old players, no new players enter. On the other hand, said Ding Warcraft game time charges, since time is a fixed target, so the ARPU is relatively low in free game props charges. Ding stressed that Netease is expected of Warcraft, products and services to make the player itself satisfied, then the case is charging. Ding said that the per capita consumption is lower than the other Warcraft games free of concern in the new expansion Runescape 'Wrath' when to approve the issue, Ding said about the progress of Warcraft will disclose information on the official website, all In an official announcement. Information from the Beijing Press and Publication Bureau, 'Wrath' has received approval of Press and Publication Administration accepted. According to Ding introduction, Netease this year will launch two web games, 2.5D game 'Ghost Story', 3D game 'World II', two casual games 'chameleon' and 'pet kingdom,' and so on. Ding said Netease R D strategy is to meet the needs of market segments with different products, the products do better. 'We have no specific (how many games developed daily) program. In the game I do not think the market share of the number of multi-decision, I think quality is more important. So we do a product, to spend more time improving the quality of the work, kept the a work to improve, and this is our concern. 'Ding said.