Many Nigerian businesses wrongly believe that Email Marketing in Lagos Nigeria is for tech savvy companies. However, Email marketing is a cheap, easy form of marketing that has an excellent return on investment (ROI). Email marketing can help any business or company attract business or market its products to new and existing customers.
• How does my company start Email Marketing?
Email Marketing Lagos Nigeria in its most basic form can be run from a yahoo or Gmail account. Most companies will quickly outgrow this and require an email solution or email marketing platform (there are a host of affordable email marketing solutions out there. You can visit http://lex15.com/index.php/email-marketing-lagos-nigeria-email-marketing-agency-lagos/ to find out more.
The key to Email Marketing in Lagos Nigeria lies in the collection of data – even if you are in the business of selling drinks or food, a church or a business consultant, you should make an effort to collect your customers data (name and email at the least). Customers will usually be happy to share their information with you if they are getting some benefit or value in return. For example, discounts, special offers etc.
• Give customers value
You can store the information in an excel spreadsheet or if you don’t have immediate access to a laptop, make a list on your phone or write it down in a notepad and transfer to a laptop later for safe storage.
Once you have a method to obtain and store the email addresses of your customers, you can put together some ideas of the types of emails they would like to receive.
Churches for example may wish to send a daily or weekly devotional, food sellers, restaurants and bars may wish to send promotional emails once a week for lunchtime or daily offers. Business consultants may wish to send free information to help their customers and entice them to opt for paid consultation, the list goes on.
• How to engage your customers
There are so many ways to start an engaging conversation with your customers, you just need to ensure you give your customers some value in return.
Below are a few considerations to is a brief step by step guide for starting your email marketing campaigns;
1. Plan the email campaign – What is the offer or value in your email? How will you entice your customer to open, read, engage and share your email? What tone will the email have? Formal, humorous, relaxed?
2. What is your customer demographic? Are they mostly males of a particular age group? Mostly women or teenagers? Are they located in a particular area? Consider these points and tailor your email wording and graphics accordingly.
3. Is the content of your email engaging? Would you enjoy reading the email yourself (be honest)?
4. What is the call to action? How do you want your customers to respond?
If your company needs Email Marketing in Lagos Nigeria then contact LEX15.
Email Marketing in Lagos Nigeria
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