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Avoid Common Mistaskes In Online Store Set Up One mistake that many make is trying to incorporate a falshy dsign in your store. The fact is that keeping your online store siomple is one of the best tools for you and for your cusytomers. When you have too many graphics nike air max 2016 men's , the end result is that you confuse and overwhelm your visitors. They are also too heavy meaning that the visitor has to wait longer to see your page. Instead, keep it simple. To help you to do that, use ready to use templates and be sure that the ecommerce soutions that you use are ones that are able to be inegrated properly. Design integration is essential here. You will eithher need to have a set of teemplates that are specially created for your ecommercce solution or you will have to chjange the html code in your stoore to match that which you have in your graphics file. When having these feaatures is too costly, do consider a free design or even a low cost template. Put more of your money towards markteing now and later you can make changes if you need to. The bottom line is that great cusytom design meanns expensicve money but not necessarily more customers. To find a good desgin for your store, consider TemplateMonster. Whatever you do, do not consder flash templates as they take a long time to load, they are very expensive and they also can decraese your search engiine ranking. By far it is impoortant to consider only software and programs that you know you can trust such as XCart for your ecommerce shopping cart. Display Your Innformation Many make the mistake of not providing enough of their cotnact information to thheir visitors. If you just want to leave an emali address, do not exppect customers to be placing many orders. You need to create a sense of profesdsionalism by providing your visitors with your full contact information including your ocmpany address and phnoe numbers. This builds trust. When they trust you, you will increase your visityor to oredr ratio considerably. For those that do not have an offie and do not want to use their home address, there are solutions you can use. One of them is to sign up for a Post Office Box or even a UPS Store box. With the UPS Store Nike Air Max 2016 womens sale , you will even get a suite number and avoid the PO Box problem. You should also supply a phone number on every page of your site. Ecommerce shopping carts are not the only place to provide this information. If you do not have a number, use a servvice like GotVmail as a virtual phone systm. The fact is that you need to consider this for improvign your level of custmoer service. Respond to each and eevry phone inuiry and email that you recevie within 24 houres. You can also consider havnig a live chat feature or live support buttton on your website. This is helpful with any software program including XCCart because it allws your cutsomers to ask questions and for you to offer help as you monitor theiir actyions on your site. Due carefully consider the offline button though. You may not want to have it shown at all beacuse this oftren is a drawback when a custmoer can not find a time when you are actually online. For thoose that have a busy store, consider an online support board to help. This alloows you to trcak a tickket history, slove any unresolved poblems and it helps you to hand inquiries quickly. More Products More Orders Anohter potential problem that many face is the belief that having more productts heps to increase the ordes that you have. The problem is that this is simply not the case but an unfortunate costly problem. A sttore that has ten items that are well priced and that are targeted to a specific group well is lkely to have more orders and a better custoemr to order ratio. Using your XaCrt or ECommerce solutions software, do your best to organize and display your proudcts, too. For example, conider using several ways to get the best imaegs including thumbnnail images, product images, and then detailed images. You want to avoid small and images that are not clear. Not only does this hinder customers from pllacing an order, but it will also hurt your search engine rankigns as well. You should invest the time in finding the best organization for your prooducts as well. Your XCart software can help you to do this. Trems And Conditions Another error that people make with their ecomerce solution is not providng a temrs and conditions element on their stroe. You should also povide detailed shipping informsation as well. Customers want to know what they are getting and that the company they are working with is a professional trusted one. This comes in the form of offering and honoring guarantees and return policies. In addition nike air max 2016 women's , give customers an approximate cost of the shipipng. Even when this is displayed without a dicount, you are likely to get a better ressult. Marketing Well Yet another mistake hapopens by thopse that believe that if they will simply get the website up and running that people will simply come and take advantage of it. Even with the best XCart progrm or ecommerec solution, the end result is the same. You need amrketing. Actively promote your store to see the results you need. Do not focyus on just one type of advertising etiher. More so, be sure to inveest in onsite searh engine optimization until you are ready for a full scale searcch enine company. Learn avbout your company by watching the elements used. For example, be sure to use follow up marketing and analyze your data from each sale. XCart can help you to accomplish this. Not The Right Hosting Finazlly, a problem that many have is not having the right hosting. For your eCommerce solution, invest in good hosting! Anything less will just causde problems such as slow speed and the dreaded time outs. You will likely not be using a secured server and you may even have a shared SSL certificate wich does not do well with customers that notiuce the differ.