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Big W executive joins Dick Smith

A top Ray Ban Sale 80% OF executive at Big W has quit the troubled discount retailer to join electronics chain Dick Smith as its director of retail operations.

Big W's head of trade and family entertainment Algy Pereira, who previously led Myer's electrical and entertainment division, resigned on Tuesday.

Mr Pereira was rumoured to be a candidate for the under pressure chief executive, Nick Abboud, who has overseen the electronic stores' dramatic decline in value.

However, a statement from Dick Smith on Wednesday said there were no plans to replace Mr Abboud.

It said Mr Pereira would add a great deal to the company as its director of retail operations.

'He is a great senior hire who brings fantastic experience and capabilities to the business,' the statement said.

'We are excited about the impact his appointment will have.'

Big W issued a statement thanking Mr Pereira for his contribution in the past two years.

Dick Smith had nearly $90 million wiped off its market value on Monday and has lost more than 80 per Ray Ban Sale 80% OF cent of its value this year after a sales downturn forced it to abandon its profit forecast.

The retailer slashed up to $8 million off its full year net profit guidance on Monday, saying earnings would likely fall between $45 million and $48 million.